Welcome to dalereince.com, your visual content partner.
I’m Dale — a Milwaukee-based commercial photographer helping retail, medical, and corporate brands create authentic, high-impact visual content. I create authentic, human-centered visual content for brands and medical organizations that need real people, real products, and real environments — not AI-generated simulations. My work is built on trust, consistency, communication, and a streamlined workflow that delivers reliable, high-quality imagery every time.
Why Brands Work With Me
Authenticity You Can’t Fake
I photograph real teams, real clinics, real customer experiences, and real brand culture. In industries built on trust — retail, healthcare, and corporate — authenticity matters.
Strategic, Reliable Content
I partner closely with creative teams, marketing directors, and brand leaders to create assets that drive results: e-commerce images, lifestyle campaigns, internal comms, recruitment visuals, and more.
Versatility Across Industries
My clients range from top retailers like Amazon and Kohl’s to medical networks and corporate organizations. I’ve also worked with the Green Bay Packers, NASCAR, and documented a nationwide tour with the band Braid.
Photo + Video + DT Support
Beyond photography, I offer videography, editing, and digital technician services, providing complete and efficient content solutions.
My Background
I began professionally at Bon-Ton Inc., where I worked my way up from Assistant Photographer to Staff Photographer. During my decade there, I honed my technical skills, learned the value of efficiency and teamwork, and developed a deep appreciation for the collaborative process.
In 2018, I launched Dale Reince Photography, LLC. Since then, I’ve focused on building strong, enjoyable relationships with my clients — providing not just high-quality images, but also the communication, reliability, and technical support needed to bring their creative vision to life.
Let’s Work Together
If your brand needs authentic commercial photography that stands out from AI-generated imagery, I’d love to connect. Explore my portfolio and let’s create something real.
Business Opportunities - High-Trust Photography
AI can generate a “perfect” image. I can capture a true one. If you’re a brand, wouldn’t you want to differentiate yourself from AI-generated fakes?
A. Real People + Real Environments
On-figure photography
Lifestyle brand images
Medical staff, clinics, real patient interactions
Founder photos
Employee & Campus culture images
Behind-the-scenes documentation
These cannot be faked convincingly in high-trust industries like retail and medical.
B. Authentic Brand Storytelling
Capturing:
The people behind the brand
Their process
Their workplace
Their energy
Their culture
C. Pricing Structure
Every client is unique. Contact me to discuss a pricing plan that fits your project perfectly.
Half-Day Rate – Up to 4 hours
Full-Day Rate – Up to 8 hours
Retainer / Subscription – Tailored to your needs
D. Accommodations
Client-facing workflow
On location lighting/gear
Whether in-house or on location, I provide full photography services, with a Milwaukee-based studio ready for all your on-figure and off-figure shoots.
My articles of organization and proof of liability insurance are available upon request.
Corporate clients include -
Amazon, Blain’s Farm and Fleet, Kohl’s, Medical College of Wisconsin, Milwaukee Tool, ShopBop, Wantable.
Collaborative affiliates -
Distinct Artist, KIDS X OHLSSON, Lab Artists, Option1, The Rock Model & Talent Management, Rune Models, Select Model Management, SNB Model Management.
Published In -
Alternative Press Magazine, The Boston Phoenix, The Chicago Reader, Cog Magazine, Express Milwaukee, Filter Magazine, New York Time Out Magazine
New York's Village Voice, Milwaukee Journal Sentinel, Milwaukee Magazine, Milwaukee Record, Milwaukee's Shepherd Express, OnMilwaukee,
The Onion's AV Club, Glamour Kills, Pinkness, Verbicide Magazine.
Credits -
Sports Photographer
Action Sports INC. NASCAR Contributing Photographer
Bradley Center, Milwaukee Iron/Milwaukee Mustangs (Arena Football League) Contributing Photographer
Green Bay Packer's Greg Jennings Foundation-Celebrity Golf Tournament Contributing Photographer
Road America Contributing Photographer
Concert Photographer
Pabst Theater: Milwaukee, WI.
Riverside Theater: Milwaukee, WI.
Turnerhall Ballroom: Milwaukee, WI.
Documentary Photographer
Event Photographer: Milwaukee Opera Theater.
Event Photographer: Present Music.
Production Stills Photographer: On set of the independent feature film On The Verge.
Production Stills Photographer: On set of the music video: Somewhere In The World for the band Decibully.
Tour Photographer: On tour with the band Braid during their August, 2012 East and West coast tour.
